Dynamics CRM is a customer relationship management software package developed by Microsoft that is built upon a powerful extensibility platform and leveraging Dynamics CRM as a line of business (LOB) development platform is referred to as xRM development. This approach to LOB application development offers a powerful "anything" relationship management framework that includes a flexible entity designer, built in security model, event subscription pipeline, multiple integration endpoints, and extensible data entry forms designer. This combination frees development teams to focus on the business solution rather than building and supporting the application infrastructure.